While Vinitaly celebrates 50 years since its first fair was hosted in Verona, both exhibitors and organisers have focused on making changes in order to keep people returning year over year.
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At Vinitaly 2016, being held from 10-13 April in Verona, the Abruzzo regional body announced that it will continue to invest in the UK despite it being an increasingly competitive one as well as other international markets.
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Sicilian producers are looking to develop a stronger regional identity in the UK for wines and other agricultural products such as olive oil, in an effort to further drive growth.
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